Jade Thomson
Jade Thomson is a luxury real estate agent based in Los Angeles, helping high-end buyers and sellers navigate one of the most competitive markets in the country. Known for her warm, professional approach, Jade combines deep market knowledge with a sharp eye for detail to deliver a smooth, high-touch experience from start to finish.
Whether it's securing a hillside estate or preparing a home to sell at top value, Jade is dedicated to making every step clear, calm, and rewarding for her clients.
Client
Service Provided
The Goal:
The goal of the agent was to build a polished and professional social media presence that would attract serious buyers and reflect the high-end nature of their listings. They wanted to increase visibility, communicate their value clearly, and turn online interest into real inquiries. To support that, I developed a consistent content plan using existing materials like listings and reviews, all styled to feel premium and on-brand. We focused on creating clear, elegant visuals and messaging that built trust and positioned them as a knowledgeable, reliable expert. I also streamlined their posting process to make it more organized and easier to maintain—helping them stay consistent without the overwhelm. Ultimately, the goal wasn’t just to show up online, but to create a presence that leads to real business.
1
The Challenge:
Luxury real estate agents face a few key challenges. It’s hard to stand out because the market is crowded with experienced agents. Reaching the right buyers can be tough too, since luxury clients are selective and not always active on social media. Trust is a big factor—if the brand doesn’t look consistent or professional, people may not take it seriously. Creating high-quality content takes time and effort, and not all agents have the resources for that. Even with good engagement, it’s not always easy to turn followers into real clients. Staying consistent with content and messaging is also important, because high-end clients expect everything to look polished and professional.
2
The Solution
This was a conceptual project I created to show how I’d approach social media for a luxury real estate agent. As I built the strategy for her, here’s what I focused on: I created a social media plan that aligned with her main goals—building a strong and polished online presence, attracting serious buyers, and turning followers into leads. I developed a clear content strategy and approach, proposed content ideas tailored to a high-end audience, and optimized her profile to reflect trust and professionalism. I also designed a cohesive layout for her social media feed and story highlights to keep the brand consistent and visually appealing.
3
